About

My Story

My journey has been far from traditional…from casino software, to building a digital agency, to helping businesses implement AI, automation, and growth systems.

Working in the casino industry taught me strategy, risk, timing, and human behavior. More importantly, it taught me how the right systems can turn thousands of individual actions into predictable outcomes. Those lessons still shape how I approach business growth today.

Over the past decade, I’ve worked with professionals, small businesses, agencies, and enterprise organizations. Across industries, I kept seeing the same problems: too much manual work, disconnected technology, missed opportunities, and business owners spending too much time managing systems instead of growing their businesses.

I spent five years at GoHighLevel, where I worked closely with agency and enterprise clients, large business accounts, and endorsed affiliates. That experience gave me a deep understanding of CRM architecture, marketing automation, AI, lead generation, customer acquisition, and the systems businesses need to scale.

I created SumoGrowth to put that experience into practice.

Today, SumoGrowth focuses on three core areas: AI Agents, Automations, and Growth Systems. Depending on the business, that might mean building on GoHighLevel, Sumo AI CRM, or connecting multiple platforms into one system.

The goal isn’t to add more software. It’s to build the right system—one that helps businesses capture more opportunities, automate repetitive work, follow up faster, and operate more efficiently.

My mission is simple: help businesses succeed with AI implementation by turning the right strategy, technology, and automation into systems built for consistent growth.