Backlinks, also known as inbound links, are hypertext links you create to your website from other websites.
Backlinks are an important part of SEO because they help Google determine the popularity and relevance of your site.
Without backlinks, search engine ranking on the first page of Google would become harder to achieve.
Link building is a technique to increase the popularity of a website. The idea behind it is that if more people link to your website, then more people will visit your website.
A high-quality backlink is obtained by having a high-quality webpage. This means that the website must have engaging content with a good unique design.
Furthermore, the content on the website should be unique and of good quality which can attract readers and visitors.
Backlinks are more likely to come from websites that offer informative and interesting articles rather than websites that offer advertisements or products for sale.
There are many techniques for getting backlinks, but they can be put into three categories:
1. The first category is the old-school way of getting backlinks. This involves finding websites that are relevant to your website and then emailing them or contacting them to see if you can get a backlink from their website.
2. The second category of techniques involves writing articles that are optimized for social media sharing to acquire backlinks from sites where your article is then shared on social media platforms like Facebook or Twitter.
3. The third category of techniques is called “Guest posting”. Guest posting is when you write an article for someone else’s blog or website and in return, they will provide a link to your site at the bottom of the article.
Other ways to get backlinks
It can also be done using niche edits or broken links that involve editing previous blog content on other websites. Also, HARO links that you can get for free from “Help A Reporter Out” sources.
Top 5 Effective Ways for Ranking Content with Link Building
1) Guest Posts
Guest posts are a way to communicate with your potential customers.
Businesses often use guest posting to get the word out about their business, services, or product.
It can be cost-effective and an opportunity for them to reach new audiences that they might not have otherwise had the chance to interact with.
A guest post is a blog post written by the author who is not the regular blogger for that blog. Guest posts are often used by bloggers who want another point of view on their topic or by blogs looking for fresh content.
Guest posts are one of the best ways for businesses to promote themselves authentically. It still respects authority in content marketing because you’re giving someone else’s audience something that they value instead of making them come look at your site all the time.
2) Niche Edit Links
Niche edit backlinks are a type of link that is designed to help search engine rankings.
It is a strategy of using outreach and asking website owners to get your links placed on the past blog posts.
Niche edits are better and safe compared to private blog networks. You get your links placed on real authority websites related to your niche.
Only reach out to people with blog posts that are already ranking and receiving traffic, so when your link is placed you will get additional traffic along with higher rankings.
3) HARO Links
Help a Reporter Out (HARO) is a service that connects journalists with sources.
This tool is great for small business owners who may not have the time to spend hours searching for a journalist to talk to about their business.
HARO makes it easy by connecting them with potential journalists from all different types of media outlets.
How does it work?
Sign up with helpareporter.com and sign up as a source. You will get email alerts of information that journalists are seeking.
Answer questions and send journalists the information to get your links placed on top news websites. You will become the main source for the topic and get rewarded.
4) Blog Comments
Blog commenting itself is not a strategy for ranking since more links are nofollow, but they are used for relationship-building.
Comment on blog posts to start engaging with the writers and bloggers in your niche. When you ask for a guest post, they will most likely say yes to your request.
5) Broken Links
Broken links can send your visitors to a 404 page and this is not a good user experience. Redirecting them to the correct content is the best solution for this problem.
The most common reasons for broken links are:
– Poor web design and development
– Cutting and pasting content from one site to another
– Moving pages without updating all of your links
Send an email or social media message to the blog owner about the broken link then recommend your blog content as a good alternative and replacement.
Have you tried these link-building strategies yet? If not, start using these tactics to acquire new links today!