GoHighLevel vs SumoGrowth Review 2024


If you’re an agency looking for a top-of-the-line CRM, look no further than GoHighLevel. We evaluated all of the leading CRMs and found that GoHighLevel is one of the best options for agencies in 2024!


What is GoHighLevel?


HighLevel is a cloud-based CRM software that helps agencies and marketers manage their leads, clients, sales, and projects. GoHighLevel offers a wide range of features that make it the best CRM for agencies, including:


– A client portal where your clients can log in and view their contacts and conversations

– A sales pipeline that allows you to track your sales and close more deals

– A funnel and website builder to showcase your products and services

– A reporting tool that gives you insights into your business performance


GoHighLevel is the perfect CRM for agencies and marketers because it offers all of the features you need to take your agency to the next level.


What are the benefits?


The biggest benefit is you will save time. You will not have to switch to using much other different software and you do not have to pay for too many tools (monthly subscriptions add up).


The marketing automation features inside the software help you save time as well. No more doing tasks manually. It is a game-changer for your agency business. You can create lead nurture sequence campaigns for email, text, and even voicemail drops.


I used the software to also automate my:


  • Facebook and Instagram responses
  • Booked appointment reminders
  • Onboarding clients
  • Sending review requests


HighLevel Features


HighLevel is the first complete sales solution. It provides the customer relationship management (CRM) tools you need to capture leads, nurture those leads, close sales & retain your clients for the long term.


You can manage your entire sales process in one place. You can also track your progress and see which leads are hot, which ones are cold, and which ones you need to follow up with.


Best of all, GoHighLevel integrates with your email and calendar so you can always stay on top of your sales pipeline. If you’re looking for a CRM solution that will help you close more sales then check out some of the features:


Smartlists – A smart list is a powerful tool for organizing your contacts and keeping them up-to-date. By filtering leads, smart lists automatically and continuously update with new or modified contacts that meet the right conditions.


You can also run actions and set up automation specifically for smart lists, making sure that all your important communications are always current. Smart lists are an essential tool for professionals who need to keep their contacts well-organized.


Pipelines – In a business, pipelines are an essential tool for tracking and managing leads and customers. By creating a custom pipeline for each type of lead or customer, you can ensure that each group is receiving the appropriate level of attention and care. For example, you might have a sales pipeline for individual services, an onboarding pipeline for new customers, and a retention pipeline for existing customers.


You can more easily monitor the progress of each lead or customer and take action when necessary. In addition, pipelines can help you to identify areas of opportunity or weakness within your business. As such, they are an essential tool for any business serious about growth and success.


Workflows – Workflow builder is a user-friendly visual tool that enables you to create & build powerful marketing automation for your business and clients. Workflow builder is the replacement for campaign builder, so ignore those out-of-date reviews that talk about campaign builder!


Workflow builder is easy to use and very intuitive. You can drag and drop objects to create workflows, add conditions and triggers, and define actions. Workflows are a great way to automate repetitive tasks and save time. They can also help you improve your automation by helping you avoid errors and omissions. GHL’s builder is a valuable tool for any agency or business that wants to streamline its workflows.


Sales Funnels – If you’re familiar with Clickfunnels, you’ll feel right at home with the funnel builder from HighLevel. It’s easy to use and navigate, and it loads super fast thanks to Google’s Level 0 CDN. Plus, migrating your funnels from Clickfunnels is a breeze – just click a button and you’re done!


Whether you’re just getting started with sales funnels or you’re a seasoned pro, the funnel builder from GoHighLevel is the perfect tool for creating high-converting funnel campaigns.


Memberships -The membership area gives you the ability to build an unlimited number of membership sites, fully branded and customized to your liking. You’ll be able to attract clients with the membership features and perks that they want, and keep them engaged by dripping content to them over time.


This platform puts you in complete control of your membership area, so you can run your business however you see fit. If you’re looking for a membership solution that will give you the power and flexibility to grow your business, HighLevel is the right choice for you. It can replace other options such as Teachable, Kabaji, ClickFunnels, and more.


Chat Widget – The GoHighLevel chat widget is a great way to stay in touch with your website visitors. It’s very easy to set up and you can also set up notification via a workflow to receive a text notification telling you about the message so that you can jump onto the system and respond to them ASAP.


The chat widget allows people to generate text-message conversations with users via a “chat” popup on your web pages. This is a great way to stay in touch with your customers or potential customers and give them the opportunity to ask questions or get more information about your products or services.


Thanks to the chat widget, you can provide an excellent customer service experience that will keep people coming back to your site.


Other Features

GoHighLevel offers other amazing features such as a power dialer for calling leads, calendars for scheduling appointments, an email builder for sending out email blasts, a social planner to manage your social media posts, and reputation management to send out review requests.


You can call and text using the software but it depends on Twilio. The email campaigns depend on Mailgun and other SMTP provider services as well.



  • A powerful customer relationship management tool
  • Funnels, campaigns, and email templates included in Snapshots
  • New features and updates every quarter that users love
  • Very user-friendly in agency view and subaccounts
  • All in one solution with many features to replace other tools



  • Very complex software and takes months to learn.
  • The visual page editor needs more options
  • Limited customization for memberships
  • Needs its own email and phone capabilities
  • Most of support only knows the basics


How much is GoHighLevel monthly?


GHL’s pricing is definitely worth the costs. It starts at only $97 a month and goes up to $497 a month.


Here are the pricing details below:


The agency starter account is $97 a month and it only includes one sub-account. This is great if you want to use GHL for your single business. You get unlimited users, unlimited contacts, unlimited funnels, and more for only $97 a month.


The agency unlimited account is $297 a month and it includes unlimited sub-accounts. Create sub-accounts for your clients to have their own funnels, calendars, workflows, and more. Clients can log in using your own branded app.(your domain name) for only $297 a month.


The agency pro account is $497 a month. You get access to the SAAS configurator, Twilio rebilling,  and Mailgun rebilling.


You can also get a fully customized branded app and custom zap for an additional $497 a month on top of the unlimited account or pro account plans.


Final thoughts


SumoGrowth is similar to HighLevel except for its more customized, offers a marketplace to purchase digital services, and includes AI ads.


However, the reason why you should choose SumoGrowth over HighLevel is priority support, done for you services, and basic account set up or advanced account set up is included. Our costs are higher due to custom CRM work and better VIP level support. We also have AI ads and AI cold email outreach campaigns.


Click HERE to watch the demo for SumoGrowth


By Darius Gaynor

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